Energy Efficient Vertical Electric Towel Rail - Gordon

Gordon flash dries towels up to three times faster than the traditional ladder rails. Good for bills, great for the environment.

OUR FESTIVE SALE IS ON

THIS IS YOUR LAST CHANCE TO GET A BIG SAVING ON OUR MOST POPULAR HEATED TOWEL RAILS THIS YEAR. WHILE STOCK LASTS.

10% off £300+ w/ Code - XMAS10

15% off £400+ w/ Code - XMAS15

Europe’s Most Innovative Towel Warmer

Engineered and made in Birmingham UK, Gordon is perfect for bathrooms of all sizes. Easy to install, and even easier to operate. Gordon is the best electric towel rail you will ever own

 Gordon is a beautiful vertical heated towel rail

Gordon is carefully designed to support the way most of us are already used to hanging or dying our towels. The sleek modern design helps to save you space no matter what is the size of your bathroom.

Our vertical heated towel rail is engineered to provide exceptional value for money when it comes to power consumption. Gordon could be left on for the year-round and still would clock in less electricity usage than a traditional heated rail.

The aluminium built of Gordon also contributes to its phenomenal performance and contributes greatly to its power efficiency. Aluminium naturally generates a protective thin oxide coating which keeps the metal from making further contact with the environment. Not only does the aluminium built protect Gordon against corrosion, but aluminium also is an excellent heat and electricity conductor and in direct relation to its weight is almost twice as good a conductor as copper.

Multiple test results have shown that Gordon reached the optimum operating temperature up to three times quicker than the traditional heated towel rails. Gordon – flash drying towel warmer.

Ranked as the best Towel rail available in the market

Why Gordon – Flash Drying electric Towel Rail?

Temperature

Designed to operate at a constant Low Surface Temperature standard of 43°C ensures complete safety. The temperature will rise slightly when covered to minimise drying time and maximise efficiency.

Airflow

This was the clever part, how do you promote the convection currents that will provide a constant flow of warm dry air over the towel? This is where our two decades of experience designing high-performance radiators combined with state-of-the-art modelling techniques come in. It’s essentially all in the architectural design.

Humidity

This is where the traditional ladder rail design breaks down completely. Not only does it not provide adequate airflow, but due to the horizontal nature of the towel hanging it also traps a pocket of damp air underneath the towel that, once it has become saturated with moisture, cannot absorb any more and so prevents the towel from drying further in that area. Gordon towel radiator’s use of long vertical fins provides free air galleries that constantly exhaust the humid air, replacing it with dry air from underneath the towel warmer.

Dry your towels 3x faster than the regular rails.

Compact. Capable. Dry your towels faster and save on your energy bills. Shop now with 4 interest-free instalments.

  • Gordon Double

    Dries 8 towels efficiently

    1000mm (Height) x 472mm (Width) x 111mm (depth).

    Anti-slip paint coating, making sure no towel ever slips off.

    400 WATTS

    12 KGS

  • Gordon Single

    Dries 4 towels efficiently

    1000mm (Height) x 208mm (Width) x 111mm (depth).

    Anti-slip paint coating, making sure no towel ever slips off.

    200 WATTS

    7 KGS

Gordon is Now Available in 110v variant for all customers in the USA and Canada

Simply place an order with a USA or Canadian address and you will receive Gordon with 110v compliant internals and installation instructions

Gordon is perfect for your bathroom

  • Designed, engineered and made in the UK for perfection.

  • Aluminium construction ensures rapid heat-up time – 100% recyclable.

  • Dimensions: 1000mm (height) x 208mm (width) x 112mm (depth).

  • Low energy consumption, efficient with maximum heat output.

  • Technically innovative flash drying technology.

  • Simple construction – no liquid filling as found in traditional rails- no leaks, no corrosion.

  • Holds up to 4 towels.

  • Completely safe to touch.

  • 4 standard colour choices with 2-3 days lead time:

  • Non-slip powder-coated textured finish.

  • IP 44 Rated.

  • 10-year warranty on the towel rail. 2 Years warranty for the heating element.

  • 230v and 120v variants available.

  • A single Gordon left on continuously for one hour would consume 0.2kWh. Gordon does not need to be on for long durations to dry towels.

  • Gordon installation guide

Proving energy efficiency with test programs.

Test program 1

Test 1 comprised of warming the towel rail with its recommended heating element of 350w. Whereas, Gordon's warming element was just 200w. The outcomes showed that to reach atmospheric humidity level, where all the towels could be considered dry, Gordon required only 84 minutes while the traditional rail required 27 extra minutes. In terms of powerful utilization of the energy, it implies that Gordon requires just 43% of the energy when compared to traditional rails to actually dry the towel. You can run Gordon throughout the year and still save up to £150 in energy prices when compared to traditional rails.

Gordon’s Impact on your towels hygiene

  • Damp towels create a warm, moist environment that promotes the growth of bacteria and fungi, posing potential health risks. However, using Gordon, which is three times faster than traditional rails, can significantly reduce the time towels remain damp, directly limiting bacterial growth and enhancing hygiene.

  • Bacteria and fungus can multiply when towels are left damp for a period of time, which can become the culprit of skin "infections, acne flares, and irritation. This can be avoided by keeping your towels fresh and dry.

  • “I worry about towels that remain damp or moist,” says Susan Whittier, director of clinical microbiology at New York-Presbyterian and Columbia University Medical Center. “That’s a breeding ground for MRSA,” an infection caused by antibiotic-resistant Staphylococcus aureus.

    The expert further adds - . “As long as your towels are drying completely between use, there’s almost no chance of passing bacteria from one person to another,”

    With Gordon, you can ensure a complete dry towel without waiting for too long that can be reused while eliminating the MRSA risks.

Test program 2

This test involved a traditional ladder towel rail as a direct comparison with Gordon. The ladder rail was fitted with a heating element of 200w, precisely designed to match energy consumption of Gordon. Within these conditions, the traditional ladder rails took nearly three times if compared to Gordon to get on the same level of heat.

The results confirmed that Gordon was more than two times more efficient when compared to traditional ladder rails. Not only does Gordon allows you to save a significant chunk in energy bills over its lifetime, it also contributes positively towards a greener environment.

Rated excellent by you

Sandra
Received white Towel warmer on Black…
Received white Towel warmer on Black Friday sale, the product looks stunning in my all white bathroom and is very different from boring options available at Costco or Home depot. Towels get dry quickly and stay soft.
24 November 2023
Helen Ward
Love our amazing new radiators!
Absolutely chuffed to bits with our new radiators from Eskimo. We have column radiators in our kitchen, snug and utility space and then a super cool Gong radiator in the hallway. They have made such a difference over winter compared with our old rads and they look so great! Amazing customer service too - very happy!
03 May 2022
Natasha Kaul
Most practical heated towel rack
Gordon has to be the most practical towel rack available in the market. With the same space where we struggled to properly dry a single towel, now we have been drying multiple towels much faster with the help of this new rack. Hands down the best design out there👍
21 April 2023

ENVIRONMENTAL IMPACT OF GORDON

  • Full aluminium construction. 100% recyclable. 

  • Highly energy efficient. Saves you from high bills and electricity waste. 

  • Lifetime no corrosion guarantee. No risk of damaged parts that lead to environmental waste. 

  • No gas boiler means lesser CO2 emission in the environment

  • Easy to connect with timer switches for smart heating.  

Gordon now available in the UK, USA, Australia & Europe

  • Fast delivery

    UK Deliveries within 2-3 days

    USA Deliveries within 5-12 days.

  • Financing

    Split your payment into 4 interest-free payments with Clearpay. Currently only for UK customers.

  • Get help buying

    Have a question? Call our

    specialists or chat online.

    Call +44 (0)207 117 0110

Featured In -

When ordered with a US and Canadian address, customers would be shipped a 110v variant of Gordon.